By Global Entertainment & Business Desk
Published: October 2026
Main Facts: The Birth of SITAKU
In a move that seamlessly bridges the worlds of Latin pop music, family dynamics, and mass-market consumer goods, beloved Colombian power couple Mike Bahía and Greeicy Rendón have officially stepped away from the recording booth and into the competitive world of the food industry. The couple has launched SITAKU, an ambitious snack brand heavily inspired by and dedicated to their four-year-old son, Kai, born in April 2022.
Officially unveiled to the public on October 7, 2026, SITAKU represents a creative trifecta for the artists, blending their artistic universe with entrepreneurial grit. At the core of the brand are two flagship product lines featuring their toddler: Las Favoritas de Kai (Kai’s Favorites), a diverse line of potato chips, and Los Favoritos de Kai (Kai’s Favorites), a complementary line of savory chicharrones (pork rinds). In an industry where celebrity endorsements are a dime a dozen, Mike, Greeicy, and young Kai have taken it a step further by becoming the actual visual identity stamped onto the packaging, deeply embedding their family narrative into the commercial DNA of the products.
The brand name itself is rich in double meanings. Derived from the colloquial Spanish expression "sin tanta culpa" (without so much guilt)—a philosophical nod to enjoying everyday pleasures without remorse, which also mirrors the theme of one of the artists’ hit songs—SITAKU Foods and Drinks was quietly established in 2025. In a remarkably short span, the homegrown Colombian company has expanded aggressively, scaling up to an impressive 1,651 points of sale across 193 municipalities nationwide.
Chronology: From Podcast Rumors to a Sweet Business Victory
To understand the trajectory of SITAKU, one must trace the timeline of events that preceded its launch, a period marked by intense media scrutiny, playful social media engagement, and strategic marketing maneuvers.
The Foundation and Early Expansion (2025)
Behind the scenes, the groundwork for SITAKU Foods and Drinks was laid in 2025. Long before the public caught wind of the snacks, the corporate machinery was put into motion, securing manufacturing, distribution agreements, and supply chains to ensure that when the brand finally dropped, it would have immediate national reach.
The "Breakup" Scare (June 2026)
Just months before the official launch, the couple’s relationship found itself at the center of a viral storm. In June 2026, Greeicy appeared as a guest on the popular Spanish podcast Kapra Diner. During a playful, high-energy segment of the show, the rules of the game required guests to act out and react to fictional, sensationalized headlines as if they were absolute truth.
Complying with the game’s mechanics, Greeicy spoke about a hypothetical breakup with longtime partner Mike Bahía. Within hours, internet algorithms took the clipped video out of context, triggering widespread panic among millions of fans and driving a massive wave of online headlines speculating that one of Colombia’s most stable celebrity couples was calling it quits. The rumors quickly proved to be entirely unfounded—a byproduct of a lighthearted game taken too literally by the internet.
The Musical Prelude (Late 2026)
Capitalizing on their renewed media presence and undeniable cultural footprint, Mike and Greeicy turned the narrative around. Rather than issuing dry press statements to debunk rumors, they fought fire with art and commerce. They released a catchy new single titled "Sitaku," using the track as the official sonic backdrop to introduce their culinary project to the world.
The strategy worked brilliantly. According to metrics released by Billboard Colombia, the song skyrocketed past one million streams across major digital music platforms within weeks, while simultaneously sparking more than 5,000 user-generated video creations on TikTok.
The Grand Reveal (October 7, 2026)
On October 7, 2026, the mystery was fully solved. The music video, the viral single, and the mysterious teasers all culminated in the commercial launch of SITAKU snacks in supermarkets across Colombia, cementing a triumphant pivot from tabloid fodder to business moguls.
Supporting Data: Product Portfolio and Market Footprint
SITAKU is not merely a vanity project backed by a pair of famous names; it is a well-calibrated consumer packaged goods (CPG) operation designed for mass appeal and deep market penetration.
Flavor Profiles and Product Lines
The brand’s expansive flavor catalog demonstrates an acute understanding of Colombian consumer preferences.
- Potato Chips (Las Favoritas de Kai): Available in an astonishing eight distinct varieties designed to appeal to both traditionalists and adventurous snackers—Mayonnaise, BBQ, Pink Sauce (Salsa Rosada), Lemon, Chicken, Tomato, Cheese, and Natural.
- Chicharrones (Los Favoritos de Kai): Capitalizing on the booming market for protein-based savory snacks, the pork rinds are offered in four robust flavors: Natural, BBQ, Lemon, and Garlic (al ajillo).
- Andina Selecta Line: In addition to the Kai-branded mass-market line, SITAKU oversees Andina Selecta, a premium tier focusing on slow-cooked, artisanal potato chips inspired by distinct Colombian regions and culinary profiles. Notable variants include Tahitian Lemon (Limón Tahití), Caramelized Pancetta (Panceta Caramelizada), Cream & Spices, and Salt & Vinegar.
Distribution and Retail Reach
Accessibility has been a primary driver of the brand’s early success. SITAKU products have secured shelf space in some of Colombia’s most ubiquitous discount and convenience chains, ensuring they are never more than a few blocks away from the consumer:
- OXXO convenience stores
- Ara supermarkets
- Ísimo retail stores
- Dollarcity locations
Future Projections
Industry analysts are closely monitoring the company’s trajectory. According to economic projections published by Valora Analitik, SITAKU Foods and Drinks has set an ambitious sales target of moving between 2.6 and 3 million product units by the end of 2027. Given their current footprint of nearly 1,700 points of sale in under two years of corporate existence, industry experts believe these targets are well within reach.
Official Responses and Personal Philosophy
For Mike Bahía and Greeicy Rendón, who have spent more than a decade together navigating the turbulent waters of the Latin music industry while raising their son, SITAKU is deeply personal. It represents a maturation of their public brand into something tangible, sustainable, and family-centric.
In interviews surrounding the launch, Greeicy emphasized that the brand’s core mission goes far beyond simply shifting units of potato chips and chicharrones. "We wanted to tell a story that transcends the product itself," the Cali-born singer and actress explained. "This brand reflects the warmth, the chaos, and the beauty of what happens behind closed doors in our home—our family dynamic translated into something people can taste and share."
Mike Bahía echoed these sentiments, linking the entrepreneurial venture back to the psychological and emotional shifts he has experienced since becoming a father. He noted that the philosophy of SITAKU—"without so much guilt"—serves as a metaphor for modern parenting and personal growth.
- "Fatherhood teaches you to embrace your flaws, to learn on the job, and to stop beating yourself up over every little mistake," Mike shared. "That mindset inspired the name, the vibe, and the energy we want to put out into the world. Enjoy life, enjoy the food, and do it without so much guilt."
Implications: The Evolution of Celebrity Entrepreneurship
The launch of SITAKU by Mike Bahía and Greeicy serves as a fascinating case study in the modern evolution of celebrity branding in Latin America. For decades, artists transitioning into the business world typically relied on cosmetic lines, fragrance brands, or high-end fashion collaborations. However, the post-pandemic economic landscape has shown a clear consumer preference for relatable, everyday consumer goods that fit into middle-class routines.
By anchoring their brand in the everyday ritual of snacking—and doing so through the universally relatable lens of parenting—Mike and Greeicy have managed to insulate their public image from the volatile whims of celebrity gossip. When faced with the inevitable tabloid storms, such as the Kapra Diner podcast misunderstanding, the couple did not issue defensive legal notices or anxious social media rants. Instead, they weaponized their creativity, turning a PR hiccup into a masterclass in cross-platform marketing.
Furthermore, SITAKU’s rapid integration into discount retail giants like Ara, Ísimo, and OXXO highlights a broader democratic shift in celebrity business ventures. Rather than positioning their products exclusively in elite, high-end boutiques, the artists have deliberately placed their snacks in the aisles of neighborhood bodegas and discount markets, ensuring that their working-class and middle-class fanbase can easily participate in the ecosystem they are building.
As SITAKU looks toward its aggressive 2027 sales targets, the venture stands as proof that authenticity, family-driven storytelling, and sharp business acumen can successfully coexist. For Mike, Greeicy, and little Kai, the stage may have been their first home, but the supermarket aisle is quickly becoming their most lucrative frontier.
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