MADRID / LATIN AMERICA — In a strategic move that underscores its aggressive international growth ambitions, Ávoris Corporación Empresarial is further expanding its footprint across Latin America. Following a series of targeted moves in the region—including strategic realignments in Mexico and long-term globalization blueprints for brands like Catai—the Spanish tourism giant has turned its sights to Le Plan, its specialized tour operating brand dedicated to Disney destinations.
For the first time, Le Plan is officially leaping into the Latin American market. To facilitate this, Ávoris has developed a bespoke, dedicated digital platform tailored exclusively for local travel agencies across the region, completely distinct from its Spanish counterpart.
This expansion represents more than just a geographic rollout; it is a calculated effort to capture a shifting demographic of Latin American travelers who increasingly view Europe—and specifically France—as a primary destination, while still harboring an unwavering appetite for the magic of Disney.
Main Facts: The Strategic Launch of Le Plan in Latin America
The core of Ávoris’s latest regional strategy relies on bridging the gap between European travel and magical themed entertainment. According to Raúl Serrano, Director of Regular Tour Operations at Ávoris, the newly launched platform has been meticulously designed to elevate not just standard Disney offerings, but the high-value combination of Disney paired with Paris.
Key Elements of the Latin American Rollout:
- Dedicated Regional Platform: Unlike the European version of Le Plan, the new B2B portal is optimized specifically for Latin American travel agencies, streamlining local currencies, regional booking behaviors, and localized support.
- The "París Mágico" Concept: A 100% exclusive product that packages the allure of Paris with the seamless option to transition into Disneyland Paris. Rather than treating the theme park as an isolated excursion, Ávoris is positioning the French capital as the ultimate gateway to Disney.
- Direct Access to Theme Park Tickets: Beyond holiday packages, the platform equips local agencies with direct booking capabilities for park admissions, closing the operational gap between agencies and the destination.
- Leveraging Local Infrastructure: Rather than building a network from scratch, Ávoris is deploying its pre-existing regional resources, personnel, and operational framework in Latin America to drive the launch.
"We have created a specific website for Le Plan for the Latin American market, separate from Le Plan Spain, where we highlight not only the Disney product, but the combination of Disney with Paris," Serrano explained in an exclusive interview.
"We want Paris to be the bridge to Disney," he added, emphasizing that the strategy seeks to transform standard European itineraries into multi-layered cultural and leisure experiences for Latin American tourists.
Chronology of Expansion: From Domestic Success to Global Integration
To understand the weight of Le Plan’s arrival in Latin America, it is necessary to examine Ávoris’s methodical treading of international waters over recent years. The group has steadily transitioned from a domestic powerhouse into a diversified multinational travel conglomerate.
2023–2024: The Strategic Roadmap
Ávoris began heavily mapping out its tour-operating expansion roadmap, aiming to internationalize key specialized brands. While markets like Mexico and the broader Caribbean historically received heavy investments in hotel management and incoming services, the group’s outbound tour operators (such as Catai and Le Plan) largely remained anchored to European source markets.
Summer 2025: Integrating Walt Disney World
A major milestone occurred during the summer, when Ávoris successfully completed the direct technological integration of Walt Disney World into the sales systems of both Le Plan and Touring Club. Prior to this, both brands operated Disney products primarily through Disneyland Paris partnerships. By integrating Orlando’s massive four-park complex directly into agent work environments, Ávoris allowed travel advisors to book Florida packages without leaving their native booking software.
Late 2025: The Latin American Le Plan Deployment
Capitalizing on the technological backend established earlier in the year, Ávoris gave the green light for Le Plan’s official entry into Latin America. By combining the digital infrastructure of Walt Disney World with the newly minted "París Mágico" concept for Disneyland Paris, the group has positioned its B2B platforms as comprehensive, global gateways to all things Disney.
Supporting Data and Market Dynamics: Shifting Travel Trends
The decision to target Latin America with a European-centric Disney and Paris product is supported by changing consumer behaviors and macroeconomic shifts in transatlantic travel.
Historically, Latin American travelers seeking a Disney vacation looked almost exclusively toward Walt Disney World in Florida or, to a lesser extent, Disneyland Resort in California. Geographic proximity and historical cultural ties made the United States the default destination for theme park enthusiasts from countries like Mexico, Colombia, Argentina, and Brazil.
However, over the past few years, travel data indicates a profound pivot:
- Surging European Interest: Latin American visitors traveling to Europe are increasingly looking to extend their urban itineraries to include family-friendly leisure components, making Disneyland Paris a top priority.
- The Rise of the "Multi-Destination" Trip: Modern travelers from the region are less inclined to book single-focus vacations. By bundling a luxury or cultural stay in Paris with a magical excursion to the theme parks, Ávoris is capturing higher average booking values per passenger.
- B2B Reliance on Specialized Tech: Travel agencies in Latin America are actively seeking out platforms that eliminate friction. By integrating complex inventory (hotels, park tickets, transfers, and city stays) into a single B2B portal, Ávoris is meeting the regional demand for streamlined technology.
Despite a global tourism sector that has experienced various macroeconomic and logistical irregularities, Serrano confirmed that both Le Plan and Touring Club are poised to close the current fiscal year with positive figures, defying atypical market pressures through sheer specialization.
Official Responses and Strategic Vision
Ávoris leadership is emphatic about the role the company plays in the travel ecosystem. Rather than competing on mass-market volume, the group is doubling down on specialized expertise and elite customer service.
"We intend to be the official tour operator of Disney and have a very solid structure, ensuring that agents have a very broad knowledge of the product and destinations. We are the benchmark of the market. Agencies buy from us because of our specialization and the good service this team is providing," Raúl Serrano asserted.
The execution of this strategy goes beyond simply launching a website. Ávoris is rolling out an extensive campaign of online training seminars and in-person visits for Latin American travel agents. Because selling a multi-destination package like "París Mágico" requires a nuanced understanding of European city logistics alongside theme park fast-passes, empowering the travel advisor is seen as paramount.
"We will work with the resources the group already has over there," Serrano noted, outlining a synergy that utilizes Ávoris’s established local offices and commercial teams to mentor and onboard regional travel sellers.
Implications for the Industry: What This Means for Latin American Agencies
The entry of Le Plan into Latin America carries several critical implications for the regional travel distribution landscape:
1. Empowerment of Independent Travel Agencies
By offering a dedicated, localized platform, Ávoris is leveling the playing field for independent and medium-sized Latin American agencies. Instead of relying on fragmented local wholesalers or cumbersome direct-to-consumer booking engines, agents gain a specialized B2B tool that protects their commissions while streamlining complex itineraries.
2. Redefining the "Disney Vacation" for Latin Americans
For decades, the narrative around Disney travel from South and Central America has been synonymous with Orlando. Ávoris is successfully rewriting this narrative by framing Paris as a viable, culturally rich bridge to the magic of Disney. This allows agencies to upsell clients who might already be planning a European vacation, converting a standard European sightseeing tour into an all-encompassing magical holiday.
3. Strengthening Ávoris’s Global Positioning
As Ávoris continues to execute its internationalization playbook—exemplified by Catai’s upcoming 2027 regional push and restructured Mexican operations—the successful deployment of Le Plan proves that the company’s specialized business units can scale successfully outside of Spain.
As the platform goes live and training programs ramp up across the region, Ávoris is well-positioned to cement its status as the premier reference point for magical travel experiences, bridging continents one bespoke itinerary at a time.
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